Where are you from?
Being put in a box is a reality many in the AAPI community know too well. During AAPI Heritage Month, UPS redefined the box, packing the community’s dreams and aspirations and delivering them to the world.
The Ascending Tiger
To keep the celebration going, UPS transformed the delivery boxes into a canvas, and invited the artist Steve Shao to illustrate the essence of being part of the AAPI community.
The Ascending Tiger came to life through AR, appearing in UPS Store fronts and an interactive Instagram filter
We also partnered with Simu Liu to visit and promote our AAPI small businesses partners.
AD: Kelly Kim
CD: Jeanett Tyson & Kevin Highland AD: Kelly Kim