I had a chance to write scripts for Carmax featuring NBA players. Two of my scripts made the cut. So, here's how it all turned out!
ACD: Graham Unterberger & Dustin Dodd
During AAPI Heritage Month, we launched a campaign for UPS that tackled the issue of microaggressions, particularly the loaded question 'Where are you from?' We harnessed its power to empower the community.
CD: Jeanette Tyson & Kevin Ragland
Art Director: Kelly Kim
During the AAPI Heritage Month, we helped UPS to celebrate and elevate the Asian American Pacific Islander community. We also personalized the UPS boxes and created an AR filter that turned the box into artwork. Simu Liu participated in our activation by visiting AAPI-owned small businesses to tell the story of AAPI entrepreneurs who are blazing a trail for tomorrow.
CDs: Jeanette Tyson & Kevin Ragland
Art Director: Scarlett Maestre
We joined forces with Schmoyoho during the holiday season to create a song for our #HolidayOREOke challenge. The result? 18.1B views and a flood of participants creating their own versions of the challenge.
ACD: Cat Williams & Elisa Werbler
Art Director: Christian Smith
Researchers from the University of Monash in Australia discovered that the heartbeats of dogs and their owners synchronize when they are together.
Based on this research, we created Best Friend Match, a device that connects dogs in shelters with potential owners through their heartbeats.
Red Cross wants to transform light traffic offenders into life savers, allowing traffic tickets for minor violations to be paid for with blood donation.
Problem: Rescue dogs in shelters have problems interacting with humans because of the trauma.
Study: The University of Eotvos Lorand in Budapest discovered that dogs have the ability to distinguish human words and intonation.
Idea: Taking advantage of this discovery, we created an idea for the Brazilian NGO Adotar é Chic and the Brazilian Bank Itaú that helps establish trust between humans and dogs. Dog Tales are a collection of stories made for children to practice reading while they build trust with shelter dogs.
